Mmmm...Whole Ox Deli

Wow. I just had lunch at He'eia Pier earlier this week and we were talking about how "the boys" are opening a new concept this week: The Whole Ox. Everyone and their mother was there for the grand opening on Wednesday (and seem to have spent all day there - breakfast and lunch!). According to Honolulu Pulse, 

For months, there was buzz that Robert McGee (formerly of Apartment3 and Plancha Honolulu) was planning to open a new business in the former Blue Ocean Thai Restaurant space on Keawe Street. McGee used fundraising site IndieGOGO to collect donations for a smoker (costing roughly $11,000) and produce his own cold cuts.

McGee sources his pork from Maui and his beef from Hawaii Island (although not sure which ranch) I believe. We got to try both meats today, splitting a dry aged burger and the smoked pork sandwich. Although the menu is short (less than 10 items) it was soo hard to pick what to eat, because they all sounded so ono.

From the outside: super cute renovation of Blue Ocean Thai!

 Outdoor picnic tables

Ordering at the counter

The menu on a chalkboard behind the counter

This was actually the line at its shortest

 The Doug...something...pancetta (?)

 Smoked pork

 And...omg...the best burger I've ever had. It didn't need any condiments; the meat was that flavorful.

 

 

** Update 4/23/2012:
I went back again and tried the roast beef sandwich (per the rec of one of the staff). It was beautiful but not as good as the burger. My friend also recommends the french fries (actually fried potatoes) which are fried baby (fingerling?) potatoes...$4 a serving but big enough to share.

Here's some of the salads & pate / headcheese / prepared meats:

 
The deets:

327 Keawe St
Honolulu, HI 96813

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